• catalog

  • website

  • book

  • process

  • stickers

For my senior capstone project, I developed Allycat Doll Co., a fictional doll brand inspired by the nostalgia of American Girl but reimagined with fresh characters, unique storylines, and a modern aesthetic. The assignment required creating a comprehensive body of work that showcased my design skills across multiple mediums.

My project included brand identity development, packaging, a fully designed and written short chapter book, promotional materials, a mock website, and product photography. I wrote each doll’s backstory, designed their accompanying books, and created cohesive visual systems that extended from digital platforms to physical products.

The result was a fully realized brand concept that blended illustration, typography, color theory, and print production into one immersive experience.

More about my project

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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